Over 150 years ago, Jean Bardou created The JOB Brand

 

JOB     Advertising and JOB
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The creation of JOB

The JOB company began in Perpignan, France (a city on the Mediterranean coast just miles away from the Spanish border) in 1830.

Mr Jean Bardou, a baker in Perpignan, had the idea to create a small booklet of paper leaflets for rolling cigarettes using a type of paper similar to that for wrapping bread. This type of cigarette paper had never previously existed for smokers. His invention was quickly an incredible success, and continues to be so after 170 years.

Jean Bardou signed the booklets with his initials J B, between which he placed the rhombus (diamond shape) representing the weapons of Perpignan. Hence, the customers read JOB and created the name of the brand. Today still, you will find this mark on all JOB products in the world.

JOB leads to Mucha
and Art Nouveau
...

We invit you to visit the internet site of Perpignan and that of the Tourism Office

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